There was understandable excitement earlier this week when Google announced the launch of Google Wallet in the US. But a survey conducted by Mobile Marketing reveals that most people in the US and the UK don’t have a clue what it is.
We surveyed 2,000 consumers in the US and 2,000 in the UK, asking them if they had heard of Google Wallet; if they knew what it was; whether they would ever store money on their mobile phone; and if not, why not.
72 per cent of US respondents had not heard of Google Wallet, and when asked what they thought it was, from three options offered, 22 per cent thought it was a website, and 20 per cent thought it was a bank account from Google. 58 per cent went for the correct option, that it is a way of paying for things on your mobile.
Among UK respondents, 76 per cent of had not heard of Google Wallet. 30 per cent of UK consumers thought it was a website, and 18 per cent thought it was a bank account from Google. 52 per cent said it was a way of paying for things on your mobile. 
Asked whether they would use their phone to store money, 70 per cent of US respondents, and 65 per cent of UK respondents said “No”. When asked why not, the words most frequently used by US respondents (after ‘phone’) were ‘secure’ (310); ‘safe’ (221); and ‘trust’ (114). Among UK respondents, top words were ‘secure’ (340) and ‘safe’ (235).
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