Googles Android OS is on Three in Every Four Smartphones

Worldwide Android shipments reached 136m units in Q3 2012, accounting for 75 per cent of the total 181.1m smartphones shipped.

It has seen record quarterly growth, and grew 91.5 per cent from the same time last year. This is nearly double the overall market rate of 46.4 per cent, according to IDC’s Worldwide Quarterly Mobile Phone Tracker.

iOS market share remained comparatively steady from 2011 to 2012, growing from 13.8 to 14.9 per cent, or 17.1m shipments in Q3 2011 compared to 26.9m in Q3 2012. This means that Android, led by Samsung but flagged by increasing numbers of cheaper handset providers, has been cannibalising the share of Blackberry and Symbian.

Blackberry market share has more than halved from 2011 – from 9.5 to 4.3 per cent. Symbian has collapsed, from 14.6 per cent to just 2.3 per cent share. IDC says it believes that Fujitsu, Sharp, and Sony will stop shipping Symbian-powered smartphones next year.

Windows has seen marginal growth, from 1.2 to 2 per cent. Windows Phone 8 smartphones are expected to become a huge competitor in the final quarter of this year.

“The share decline of smartphone operating systems not named iOS since Androids introduction isnt a coincidence,” said Kevin Restivo, senior research analyst with IDCs Worldwide Quarterly Mobile Phone Tracker.

“The smartphone operating system isnt an isolated product, its a crucial part of a larger technology ecosystem. Google has a thriving, multi-faceted product portfolio. Many of its competitors, with weaker tie-ins to the mobile OS, do not. This factor and others have led to loss of share for competitors with few exceptions.”

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