Googles Primer App is a Marketing How-to for Startups

PrimerGoogle has launched Primer, an app designed to introduce the basics of marketing to startups, aimed at teaching startups the fundamentals of marketing.

The app consists of a set of five-minute interactive lessons with tips, case studies and quizzes, covering topics including search engine marketing, content marketing and media coverage.

Primer is intended to work as an introduction not just to the world of marketing in general, but more specifically Googles own ad offerings, which the company says it realises can “widen the gap between rookies and marketing pros.”

Unusually for a Google app, Primer is initially available on iOS, with an Android version promised soon.