GoSpoken Deal Brings 2,000 Penguin Books to Mobile

Publishing company Penguin has announced a partnership with Mobcast, the operators of GoSpoken.com, the mobile platform for audio books and eBooks, which will make Penguins titles available on mobile. The agreement includes all Penguin Group UK books in the epub format, a portfolio of around 2,000 titles digitized to date,and growing at a rate of around 150 titles a month. 
While Penguin titles have been available on mobile previously, this deal represents the first time that readers will have access to a fully integrated eReader service through mobile phones.  Consumers will be able to browse, sample, buy and download titles from Penguins growing library through any mobile handset with Internet access, by browsing GoSpoken.com. Given changing lifestyles and evolving technologies, says Penguin, the partnership is a significant step towards widening access to existing readers and making content available to new readers.
We are very excited to be working with Mobcast, who we believe to be the most adventurous player in this emerging marketplace, says Penguin Group Sales Director, Mike Symons. The mobile market offers us exciting possibilities in terms of reaching existing consumers through a new medium, as well as new readers who may not be accessing our content through more traditional formats.
Mobcast was co-founded by bestselling author and ex-SAS (Special Air Service) operative Andy McNab. The company offers thousands of titles from bestselling authors such as Marian Keyes, Stephen King, James Patterson and Sophie Kinsella. Mobile phone owners can browse and buy titles in either text or audio format and download each book in minutes over any operator's network.
GoSpoken.com has established relationships with Vodafone, 3UK and Orange. A GoSpoken app was pushed out to all BlackBerry 3G devices on Vodafone in February and launched worldwide on the BlackBerry App World Store in April. This week, it became the first company to publish digital books on the Nokia Ovi store.
Penguin is also working with GoSpoken on the exclusive mobile publication of Besotted by Adele Parks. This is a short story written for a Penguin innovations project called We Sell Stories, the successor to 2008s successful We Tell Stories campaign, which won the Best in Show award at the SXSW Interactive Web Awards.