Books on mobile service GoSpoken is extending its reach by supplying eBooks to Sony Ericssons PlayNow arena and Fun & Downloads app stores globally.
The PlayNow arena offering has launched with two Michael Jackson ebooks, in the lead up to the tributes planned on what would have been the singers 51st birthday at the end of August. More best sellers and latest book releases will be made available to PlayNow arena customers in the coming weeks, with prices starting at 6.  
GoSpoken.com, which is operated by Mobcast, gives instant access to thousands of latest releases and bestselling ebooks and audio books from authors including James Patterson, Sophie Kinsella and Dan Brown, which are available for instant download to mobile phones. The service is accessible via GoSpoken.com or by texting SPOKEN to 60300, and GoSpoken already has partnerships with Vodafone, 3 and Orange in the UK.
Mobcast is very strong on English-speaking content, with content agreements with the major publishers, says Mobcast Head of Marketing, Rebecca Williams. Manufacturers app stores like PlayNow arena give us a fantastic opportunity to reach new customers worldwide who will seek content in their native language. We are now acquiring international content to address this need.