Multi-platform new media network GoTV has selected mobile advertising firm Ad Infuse to deliver its mobile ad network. As a result, GoTVs multi-platform mobile network will offer cross-carrier, cross-platform mobile video advertising options, giving advertisers access to GoTVs extensive viewing audience. Ad Infuse says its ad network will serve optimized multimedia ads that seamlessly integrate with GoTVs premium mobile video content, including its music offerings, to create an engaging, high-quality user experience.
GoTV specializes in mobile music programming, ranking in the top 10 of all music channels available from US carriers. Ad Infuses adInMotion platform will be used to dynamically insert mobile pre- and post-roll video ads in real-time into active video sessions. By serving all video ads through the adInMotion platform, GoTV will be able to provide personalized ads seamlessly to its viewers, while providing its multi-platform content and programming. Ad Infuse plans to service more than 10 million users per month through GoTVs inventory, which it says will make it one of the largest mobile video ad networks in the industry.
GoTVs distribution breadth and enabling technologies enable syndication of original and branded partner content to its mobile and broadband audiences. The companys distribution footprint includes direct relationships with US carriers, which accounts for 90% of the 256 million subscribers in the US, including Alltel, AT&T, Sprint (including Boost and Nextel), Verizon Wireless and Virgin Mobile, across most mobile devices. GoTV Productions, the companys wholly-owned production studio, develops more than 200 show segments per month, and partners with leading advertising and brand partners to create original programming for broadband and mobile platforms through a family of music and news channels, interviews and exclusive behind-the-scenes footage.
Consumer demand for mobile content is high, and we are seeing this same demand from advertisers looking to reach consumers in innovative ways, utilizing all that the mobile web and devices have to offer, says Ad Infuse President and CEO, Brian Cowley. By working with Ad Infuse, GoTV will fully leverage the power of GoTVs mobile video experience to engage consumers, and create unique opportunities for advertisers to reach across GoTVs broad network and premium mobile content.