Granath Takes Greystripe Sales Role

David Murphy

Mobile ad network Greystripe has appointed mobile and digital ad sales veteran Kevin Granath as Vice President of Sales. Granath will be responsible for growing Greystripes US sales team in New York, Los Angeles, San Francisco and Chicago, and developing ad sales strategy and tactics.
Granath brings over 20 years of experience working in mobile and digital ad sales to Greystripe. For the past two years, he has served as Senior Vice President, Sales and Business Development for ad network Sportgenic, managing a network of more than 750 properties and selling to major clients including Nike, Pfizer, Gatorade and Philips.
Prior to Sportgenic, Granath was Co-founder and Vice President, Account Development, for Ansible Mobile, a joint venture between Interpublic Group and Velti, where he was responsible for all revenue and strategic direction for both sales and business development teams, and worked on General Motors, Johnson & Johnson, Microsoft and Verizon.
Kevin has a proven track record of surpassing revenue goals and developing strategic positioning in extremely competitive market segments, says Greystripe CEO, Michael Chang. With a trusted sales leader like Kevin at the helm, our network will continue to expand and exceed our goals during this period of explosive growth in mobile advertising.