Graphico Takes FAB Award for Pepsi QR Campaign

GraphicoDMG, a Digital Marketing Group company, was honoured at the FAB Awards, the Food and Beverage industrys annual creative awards, last Friday. Graphico took the plate award in the Mobile category, for its Pepsi Kicks campaign. The Pepsi campaign beat off competition from rival non-alcoholic drink brands Fanta and Coca Cola to pick up the top award.
The Kicks campaign used QR codes as the gateway to a dedicated mobile website by placing the 2D graphic across all 400 million packs of Pepsi variants between December 2008 and April 2009. Pepsi aimed to put the Pep back into Pepsi and offered consumers a humorous kick in the right direction as the site carried motivational videos from pep-talker Rusty, stills and out-takes from the shoot of Kelly Brooks Pepsi video, and a selection of Pepsis best bits from the web together with free games and downloads all aimed at inspiring consumers and giving something back in a technologically innovative way.
The campaign was supported with PR imagery of Kelly Brook and QR codes both online and in the national press, while the video in which she starred received 12 million views across social network sites such as YouTube.
Theres more information about the campaign here.