Greater Anglia launches ‘The Wonder of Christmas’ campaign

Greater Anglia, the train operating company covering London and East Anglia, has launched a festive 30-second spot, ‘The Wonder of Christmas’. Created by independent creative agency, Atomic London, the ad is inspired by the whimsical adventures of Alice in Wonderland; following the success of its ‘Where Wonder Starts’ integrated brand campaign that launched in the summer. The ad aims to increase brand awareness and encourage people in the East Anglia region to travel by train this Christmas. The campaign will run across TV, OOH, digital, social, and owned media channels,.

Building on the narrative of the previous campaign, the Christmas ad extends the story of curiosity-led adventures with the Greater Anglia Hare. This time, the animated Hare goes on a seasonal escapade, guiding viewers through the Christmas destinations of East Anglia and London and into the cosy hearths of family homes.

“The introduction of the ‘Where Wonder Starts’ campaign marked a new direction for our marketing efforts,” said David Metherell, Head of Commercial Development at Greater Anglia. “With this festive campaign, we aim to build on that momentum, inviting new and returning customers to experience the comfort and convenience of our trains.”