Food supply firm Gressingham Duck has launched a new mobile optimised website with new content, features and functionality.

The new design features intuitive navigation, recipes, tips and how to video guides on cooking with duck, for which Gressingham is the UKs leading supplier. Over the last year, Gressinghams website has seen a 300 per cent increase in mobile and tablet visitors, so the responsive redesign was seen as essential.

The brand is also working with a group of influential food bloggers and chefs who will contribute to a new guest blog section on the website, featuring recipes, lifestyle articles and videos on preparation and cooking.

“By launching our new mobile optimised website we are responding to the growing number of visits to our site from mobile phone and tablet users,” said Steve Curzon, associate marketing director at Gressingham Duck. “The way in which people view recipes and cooking guides has changed dramatically over the past 12 months with many more people cooking along to recipes and videos on their phones or tablets rather than referring to traditional cookery book. Our site is now fully responsive so that our how to guides, recipes and videos can be easily viewed from all devices.”