Greystripe Finds Advertiser Interest in iFlash for iPad
- Sunday, April 11th, 2010
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Mobile advertising network Greystriipe has released the results of a survey among its advertisers that show more than 50% expressing interest in the companys iFlash advertising units on the iPad.
With over 300,000 iPads sold and over 1 million apps downloaded on the iPad on the first day, many predict the iPad as the catalyst for growth among application developers and advertisers. Apple reports that iPad users, on average, downloaded more than three apps and close to one book within hours of opening their new iPad. Before the iPads official launch, there were already more than 1,000 applications written specifically for the iPad.
Greystripe recently extended its iFlash ad units to the iPad platform. iFlash takes ads created using Flash and transcodes them to run on the iPhone and iPad. Greystripe says that advertisers see higher performance with iFlash ads on mobile, compared to the same online campaigns, with average clickthrough rates well above 1%.
Greystripes iFlash technology allows advertisers to easily integrate the online world and the iPad, says Josh Mallalieu, Director, Mobile Media & Integration at mobile marketing firm, Ansible. Brands understand the potential that the iPad has to change the way data is consumed, like the iPhone did. They know they need to participate, but many do not have a clear vision of how to take advantage. Greystripe enables brands to expand their existing campaigns by delivering their standard online creatives built in Flash on the iPad and iPhone.
Theres more information about iFlash here.