NBC Universal (NBCU) has partnered with ad-supported mobile games specialist Greystripe to provide Greystripes entire catalogue of games to NBCUs mobile web properties. In addition, Greystripe will distribute select NBCU mobile game titles from Bravo, SCI FI Channel and NBC to users its their 100 distribution partners. The partnership reinforces NBCUs expanding commitment to mobile content, including gaming and cross-platform distribution for Java-enabled phones and the iPhone. Greystripe will initially roll out its catalogue of games on the Bravo, SCI FI Channel and NBC.com mobile websites.
Greystripe says the deal enables NBCU to expand its offering of free, ad-supported mobile content, helping drive traffic and repeat visits to its mobile sites. It adds that its ad-supported games will offer advertisers an opportunity to reach consumers with highly engaging, measurable in-game ads. 
NBCU has made a strategic commitment to offer the highest quality mobile content and cutting edge distribution models, says Salil Dalvi, Senior Vice President, Mobile Platform Development at NBC Universal Digital Distribution. We are pleased to partner with Greystripe, as they allow NBCU to expand our gaming and ad sales efforts. 
A 2008 Mobile Entertainment Forum (MEF) report forecast that the ad-funded mobile entertainment market would be worth $336 million (189 million) by 2013. Greystripes AdWRAP Catalog Platform enables mobile websites, Internet portals, mobile applications and carriers to distribute mobile content free of charge to the end consumer. The AdWRAP Catalog Platform is a hosted and customizable combination of mobile web, Java mobile application and Internet technologies that can be tailored to the look and feel of any site.
This partnership is a huge opportunity for us, as NBC Universal is an amazing, reputable brand, says Greystripe CEO, Michael Chang. NBC understands mobile and sees the huge potential for the ad-supported model.
Greystripe recently announced that it has broadened its distribution reach to the iPhone platform, and is currently offering 900+ ad-supported games and applications from 120 publishers, which has led to 90 million downloads.