Greystripe Launches Flash Ads for the iPhone
- Wednesday, December 3rd, 2008
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Ad-supported mobile games and applications distributor Greystripe is to offer advertisers the ability to target iPhone owners through rich media ads, including Flash IAB (Interactive Advertising Bureau) medium rectangles and game-in-game (or tailgate) ads. Greystripe says it is making marketing to the iPhone mobile audience a turnkey process for agencies, digital media buyers and brands by supporting online ad servers like Googles DoubleClick and Microsofts Atlas.
In an effort to make it easier for the online media buyer to buy mobile media, Greystripe has brought creative power to the iPhone with Flash creation tools. Greystripe says its new ad formats are focused on consumer engagement. GS.Impact offers all the creative power of Flash on an iPhone, allowing brands to extend any online advertising campaign directly into mobile, while GS.Tailgate offers the ability to create miniature advertiser-branded games in Flash and place them before, during or after existing iPhone games. Calls to action for all of Greystripes ad formats include branding, click to YouTube, iTunes, maps, App Store, data, call, audio, survey and canvas.
Mobile has long been in need of a scalable advertising model and Greystripes new ad formats resolve that issue on the iPhone, says Michael Cai, Director of Digital Media and Gaming at Parks Associates. Using the iPhones revolutionary platform, Greystripe has solved the serving, reporting, third-party tracking and, best of all, ad creation problems that have plagued the mobile advertising industry since inception.
An April 2008 Screen Digest report forecasts that the market for rich media advertising on mobile will reach $2.79 billion (1.9 billion) by 2012. The report also states that mobile game ad formats will provide a valuable source of innovative marketing opportunities for brands aspiring to connect and interact with their customers. Screen Digest predicts that by 2012, over 60 million ad-funded mobile games will be downloaded per year worldwide.
Greystripe is looking to address the lack of advertising standardization in mobile by committing to IAB online formats, says Greystripe CEO, Michael Chang. We have made it easy for advertisers by removing barriers to execution. Brands like Jeep, RadioShack, New Line Cinema, Rock the Vote and Yahoo! have seen strong results.