Independent mobile ad network Greystripe has announced its integration with mobile advertising mediator AdWhirl. The collaboration will enable app developers using AdWhirl to incorporate banner ads from Greystripe and other mobile advertising networks, optimizing for maximized revenue and fill using the AdWhirl SDK.
Greystripe’s iPhone banner product suite includes expandable to full-screen rich media ‘Immersion’ ad units that provide advertisers with multiple ways to engage users, without leaving the application, including advergames, video and mobile websites. Expandable banners use Greystripe’s proprietary Lightning Technology, which delivers Flash ads to the iPhone as HTML5. These premium ad formats, says Greystripe, produce industry-leading engagement, and maximize revenue for developers.
“Greystripe’s expandable Immersion ads are the most engaging available today, which means great revenue for application developers,” says Greystripe VP of publisher relations, Erica Chriss. “We’re excited to be working with AdWhirl to widen our base of developers.”
Developers interested in trying Greystripe banner ads are encouraged to download the AdWhirl SDK. There’s more information here.