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Greystripe Signs Up Sega

David Murphy

 

Razraddietcokeplus2c Ad-supported mobile games and applications distributor Greystripe has signed a deal with Sega to deliver free mobile games.

Three classic game titles from the Sega collection will be delivered across mobile phones worldwide through all 50 of Greystripe's Catalog Platform partners in addition to GameJump.com, the world's largest ad-supported mobile game portal. Additionally, Sega will monetize its mobile game content via Greystripe's AdWRAP advertising network, which includes brands like Diet Coke, Yahoo!, New Line Cinema and eBay. The three games available initially are 'Sonic Jump', 'Afterburner II', and 'Golden Axe'.

"Sega has selected to be a part of the Greystripe's distribution network of sites as it opens up the category to a whole new market of consumers," says Linda Chaplin, VP of Mobile at Sega. The free games proposition allows consumers to try mobile games without risk, and were confident that our brands and commitment to quality will convince consumers to stay and continue gaming on their mobile phones."

Greystripe CEO Michael Chang adds: "Besides being the biggest name in gaming, Sega has incredible IP and truly understands the move to mobile with their classic game titles. Our partnership with them is a huge win for our end users and demonstrates that Greystripe is able to bring the biggest brands to the mobile gaming audience."
Greystripe recently celebrated 50 million game downloads, including titles from Sega, Digital Chocolate, Vivendi Games Mobile and Hands-On Mobile, downloaded from GameJump.com, Greystripe's proprietary mobile game portal.
Greystripe's patent-pending AdWRAP technology automates the process that enables ads to be wrapped directly with mobile games and applications without any complex coding and development for the content owner.

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