Grimmer Takes Fetch COO Role

Greg Grimmer (l), with Fetch founder, James Connelly
Greg Grimmer (l), with Fetch founder, James Connelly

Mobile marketing firm Fetch has appointed Greg Grimmer to the newly created role of chief operating officer (COO).

Grimmer has held leadership positions at a number of prestigious media agencies before launching his own agency HMDG, now Enter.

Working with Fetch founder James Connelly, his remit will be to drive the company’s global expansion across new markets. The agency currently has three offices in London, San Francisco and Berlin.

“Since selling my stake in HMDG I’ve had a number of offers to re-join the corporate world and from start-ups and entrepreneurial businesses,” said Grimmer. “Fetch has offered me a fantastic blend of creativity, cutting-edge technology and a single vision, plus the opportunity to work with people like James who has entrepreneurship running through his veins. Those that know me understand that I’ve been looking for a role that was both global and digital and Fetch absolutely fulfils both criteria.”