Groupon Partners with Fiksu in EMEA and APAC

Groupon has named Fiksu as its exclusive app marketing platform for EMEA and APAC.

The two companies have been partnered in North America for three years, which Fiksu says has been driven an increasing volume of users to register and make purchases with Groupon.

“This partnership is the natural evolution of our ongoing relationship with Fiksu,” said Andreas Lieber, head of international mobile at Groupon. “With more than 7m app downloads in Q1, 2013, and a mobile presence in 42 countries, mobile continues to be a key driver of our business. Fiksu has been an important part of our success in North America, and we look forward to working with them to extend our mobile user acquisition efforts worldwide.”

In North America, 45 per cent of Groupon transactions take place on mobile – with this deal, its seemingly hoping to boost its mobile usage to this level globally.