Amobee Media Systems, the mobile advertising solutions company, has been appointed by Gruner + Jahr Electronic Media Sales (G+J EMS) to represent 75 per cent of its premium mobile content in Germany. Amobee will become the publisher’s exclusive mobile advertising partner, serving billions of ad impressions per month.

Amobee notes that Germany is Europe’s largest and fastest growing mobile market and says this consolidation of content makes it the largest single-country mobile ad marketplace on the continent.

Amobee already serves mobile ads for titles including Financial Times Deutschland, Spiegel, Stern, Gala, Brigitte, as well as Vodafone and O2 Telefonica’s mobile portals. The company says its partnerships with leading operators and content publishers sees it reach around 1 in 7 mobile users on the planet every day.

“This foreshadows a new era in mobile, where multiple partners come together to consolidate their content, creating a simple and valuable eco-system for publishers and advertisers alike,” says Amobee CEO and co-founder, Zohar Levkovitz. “Three in every four mobile web pages, and a large majority of apps are now represented, viewable, assessable and bookable on Amobee’s platform, and can now be monetized in a seamless way to bring relevant, targeted advertising to the audience.”

G+J EMS director, mobile, Oliver von Wersch, adds: “The growth of smartphones has given us exciting new channels to reach our target audiences and this consolidation with Amobee now transforms the mobile ad market from confusing and unproven into a major channel for G+J EMS.”