Workshop week

GSMA Adds to App Planet Line-up

David Murphy

The GSM Association (GSMA) has revealed that Google and Motorola will each hold application developer conferences (ADC) within the inaugural App Planet event being held at the 2010 Mobile World Congress in Barcelona in February, bringing the total number of individual ADCs to six. 
MOTODEV, Motorola's developer network, will host a Developer Day on Monday, 15 February. In this half-day event, MOTODEV will give developers an opportunity to spend the day getting the tools, guidance, go-to-market knowledge and community support they need to create a whole new generation of phenomenal user experiences on Motorola's Android-based devices. Developers will get access to the latest Android devices from Motorola, meet with MOTODEV experts and learn how to capitalise on the worldwide mobile market opportunity. 
Google will host an Android Developer Lab at App Planet on Wednesday, 17 February. The full-day session is aimed at current Android developers, as well as those who are interested in learning more about the platform. Participants will have the opportunity to attend a technical session, talk to the Android developer relations team, and meet other members of the growing Android developer community.  
Motorola is also a sponsor of the IMGA awards at App Planet.
App Planet will host more than 120 exhibiting companies and the GSMA says it expects between 3,000 and 5,000 mobile application developers to visit App Planet over four days. 
The full schedule of App Planet ADCs is:
Monday, 15 February Vodafone 360 Developer Conference
Monday, 15 February Developer Day hosted by MOTODEV
Tuesday, 16 February BlackBerry Developer Day hosted by RIM
Wednesday, 17 February Sony Ericsson Creation Day
Wednesday, 17 February Google Android Developer Lab
Thursday, 18 February WIPJam Application Developer Conference
 
In a separate move, the GSMA is partnering with Berkeley Mobile International Collaborative (BMIC) to launch the global University Mobile Challenge, a competition designed to spur mobile application development and innovation at the university level. BMIC is a non-profit organisation focused on bringing innovative, real-world educational and entrepreneurial opportunities and experiences to college students throughout the world. The University Mobile Challenge will bring together teams of students from universities that offer courses in mobile app development and entrepreneurship.
Groups of students form start-up teams to create an original mobile application in a category of their choice (personal utility, game, service, entertainment, etc.), Students must take the application from an abstract idea to a working model along with a business plan. In the final exams for the project, the competing teams will present to a panel of judges as well as their classmates, and will publicly demonstrate their mobile app, including outlining the market value, the business plan and go-to-market strategy. The winning team with the combination of the strongest mobile application concept and business plan from each university will be invited to a regional competition at a country level. Each national winning university team will be sponsored to go on to compete in the global final competition, the first of which will be held at the 2011 Mobile World Congress.

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