Reed MIDEM, the organizer of the international television and music events MIPTV, MIPCOM, and MIDEM), in partnership with the GSM Association (GSMA) have announced the launch of the Connected Creativity Forum, the first conference and exhibition specifically designed for the global entertainment and technology marketplace.

The Connected Creativity Forum will take place in Cannes from 5 – 7 April 2011 during MIPTV, the entertainment content event. It will bring content creators and distributors from all creative industries together with mobile operators as well as others in the broad mobile ecosystem, including makers of smartphones and tablets, connected consoles and networked television.

The organisers say the event will offer a platform through which the technology and entertainment communities can meet, share industry insights and perspectives and catalyze new business opportunities. A Connected Entertainment Experience Hub will showcase the latest technology and interactive content and provide a glimpse into the future of the connected environment in and out of the home.

“The market opportunity for ‘connected’ media and entertainment is growing dramatically, and mobile is at the heart of that,” says John Hoffman, CEO of the GSMA. “We are pleased to be working with Reed MIDEM to create a new venue, through which our combined communities can explore the technologies, business models and delivery mechanisms that will accelerate the growth of this market even further.”