GSTV signs partnership to deliver TikTok content to its US network of fuel pump screens

GSTV, a US national video network which displays content and ads on fuel pump screens at tens of thousands of fuel retailers, has entered into a partnership with TikTok, which will deliver TikTok content from to GSTVs audience of over 116m unique monthly viewers across the US.

GSTV and TikTok will engage on-the-go consumers with culturally-relevant, curated content for GSTV. To kick off the partnership, GSTVs creative studio, Ignite, will create a customized segment each week. Each 20-second video will feature one or multiple TikToks, with QR codes driving consumers back to the app. All content will bear the hashtag #ISawItOnGSTV to encourage further social sharing and viewer engagement. The content will run alongside GSTVs slate of short-form content creators, including Maria Menounos, Cheddar News, Live Nation, Loop Media and Yummy.

“With the addition of TikTok, GSTV continues to elevate its content experience,” said GSTV President & CEO, Sean McCaffrey. “We partner with best-in-class content franchises and have added interactive elements and audience-specific content to entertain viewers and create optimized moments of consumer engagement for advertisers. TikToks goal to engage fans during all the moments that matter aligns with GSTVs scale and content strategy, and we look forward to the continued evolution of our partnership.”