Guardian News & Media has revealed that its The Guardian newspaper application has been downloaded from the Apple App Store almost 70,000 times since its launch last month. Having initially launched in the UK, Ireland and the US, the app is now available in most European countries, as well as Australia and Canada.
We are thrilled with our download figures for the first month of the app, says Emily Bell, Director of Digital Content for Guardian News & Media. The feedback we have received from users has been excellent, yet also extremely informative in terms of features and functionality that can be improved in the future.
Designed by an in-house team and built by 2ergo, the Guardian app for iPhone and iPod touch showcases news, comment, features, photo galleries and audio from guardian.co.uk through a range of features that can be personalised to each user. The app also enables the user to browse the latest content most relevant to them, even offline.
The app has so far been downloaded 68,979 times, and is available for 2.39 from the App Store.