GUESS Deploys In-store iPads

GUESS, the designer and distributor of men’s, women’s and children’s clothing and accessories, has rolled out VeriFone GlobalBay’s iPad Retailing solution in a dozen stores in the US. The retailer has also taken the technology on the road to Asia, and plans to expand the deployment widely in 2012.

GUESS is using the VeriFone solution to enable consumer interaction with iPads mounted on rolling stands that serve as self-service kiosks to its online and in-store products to enhance the overall shopping experience and generate additional sales. The VeriFone GlobalBay mobile platform leverages GUESS’ existing POS, eCommerce and store systems, and comes as a software-as-a-service offering.

“VeriFones GlobalBay iPad Retailing solution provides GUESS with the flexibility to easily configure, customize and deploy multiple customer engagement capabilities and staff training content on the fly,” says GUESS EVP and chief information officer, Michael Relich. “Consumers can access our online resources in the store and sales associates can roll the iPads into the dressing room to visually display options and accessories to make shopping more fulfilling and enjoyable.”

The iPad Retailing App is powered by a web-based content management console that allows the retailer to easily design, brand and manage iPad apps, with no programming skills required. Apps deployed via the VeriFone GlobalBay solution sync rich content locally to the device so that users experience an optimized iPad shopping experience. Online connectivity allows for real-time interface to web-based assets and eCommerce transactions when required.

Within the store, the VeriFone GlobalBay iPad app allows shoppers and store associates to browse various styles via the LookBook functionality and to select products for immediate purchase, or order online if the product is not available in the store. After hours, the iPad is used for the distribution of training videos to store associates and managers.