Guinness World Records Updates iPad App

Guinness World Records has launched an updated version of its iPad app. The app, Guinness World Records: At Your Fingertips, is available from today on iTunes, priced at £2.99.

The app is optimised for iOS 4.2, with 3-D effect parallax scrolling, combined with interactive features showcasing the iPad’s touchscreen technology. It also includes hot-spot images with hidden facts and figures, plus exclusive interviews with famous record holders.

In creating the updated version of the app Guinness World Records says it has leveraged its record-breaking database, picture archive and TV vault to build a multi-layered app bursting with record content, full screen video and brilliant colour photography.

In addition, iPad users will – for the first time ever – be able to attempt and set real Guinness World Records straight from their iPad. Three new record challenges have been designed specifically for the iPad and will be exclusive to the app. The Fastest 100m on an iPad pits users fingers against Usain ‘Lighting’ Bolt as they attempt to break his 9.58-second record. The Fastest Alphabet Backwards record challenges users to set the Eorld Recored for typing the alphabet backwards. And The Longest Sequence Memorised is a memory endurance test.

Leaderboards for each record challenge will be hosted on www.guinnessworldrecords.com and somebody, somewhere is guaranteed a place in the record books when Guinness World Records announces the world’s best for each challenge on 1 May, 2011.

Guinness World Records: At Your Fingertips, developed with UK creative agency Brandwidth, replaces the Lite app launched in April, 2010. In addition to the three record challenges, the improved app delivers more than 150 photographs, 140 records and 20 video clips under the topic areas Tallest, Strangest, Most, Deadliest, Fastest, Craziest and Most Expensive.
“This is not the Guinness World Records book for the iPad” says said Craig Glenday, editor-in-chief of Guinness World Records. “This is unique and specifically created content that is dedicated to showcasing everything that is amazing about the iPad and Guinness World Records.”

There’s more information about the app here.