Guoman and Thistle Hotel Sites Get Mobile-Optimised

Guoman Hotel Management has launched mobile-optimised sites for its Thistle and Guoman hotel brands. The transactional sites, created by Usablenet, first opened for business two weeks ago – in that time, the sites have seen a 25 per cent increase in visits.

“Mobile has become an important travel planning and booking channel worldwide, especially for local and last minute searches,” says Mithu Sengupta, eCommerce director for Guoman and Thistle Hotels. “It was very important for us to have a mobile site that reflects our brand and provides the best experience for our customers with rich-media content and videos. We are very happy with the response we had from our customers who have been on our mobile site, who have stated that it provides a seamless transition between mobile, Tablet and desktop, to effectively assist them in their travel plans.”

The sites incorporate HTML5 functionality, including scrolling image carousels, and enable users to browse the hotels, or use LBS to find the nearest hotel, and book.