Half a Million Downloads in Three Weeks for Argos App
- Thursday, June 17th, 2010
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Argos says it has seen half a million downloads of its iPhone app launched just three weeks ago. The app benefited from a TV advertising campaign, which helped generate 170,000 downloads over the Bank Holiday weekend when the campaign broke. It has consistently ranked in the top 20 free applications on the iTunes app store, and currently holds the top spot in the Lifestyle category for free apps, above high street competitors and etailers, eBay and Amazon.
“The iPhone app formed an important strand within the first burst of the new ad campaign to launch Find it. Get it. Argos it,” says Siobhan Fitzpatrick, head of Argos brand marketing. “It brings to life how fast and simple we make it for customers to find what they are looking for. Our TV ad and iPhone colour press ad reached out to an audience of over 50m, with the Argos app reinforcing our position with customers as an innovative and accessible retailer. 
