Masterclassing Connect

Hallmark Introduces iMessage Valentine's Day Stickers Featuring Fabio

Tyrone Stewart

Hallmark eCards FabioGreetings card manufacturer Hallmark has introduced a range of Valentine’s Day stickers to iMessage through Hallmark eCards, a subsidiary of Hallmark Labs.

To promote its Hallmark eCards app, the stickers feature model/actor Fabio Lanzoni, best known under the mononym Fabio, who was famous for appearing on the cover of several romance novels in the 1990s.

“Guaranteed to melt hearts and tickle fancies, international romance icon Fabio stands in as your cupid sending fun, sexy, and kitschy stickers to a lucky recipient with just the tap of an icon,” said Hallmark eCards.

“Dress up a plain text message with Fabio's illustrious windswept mane, charming smile and sultry eyes featured in six brand-new animated stickers that say it all for you.”

The ‘Fabio Valentine’s Day’ stickers are free with any download of the Hallmark eCards app from the App Store for a limited time – though, once downloaded, the stickers will always remain available in the user’s iMessage. There’s even a how-to video featuring Fabio’s voice.

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