Mobile app developer and distributor Handmark has announced an agreement with Samsung to expand its Mobile Publishing Platform to support Samsung’s bada platform. As a result, Handmark will begin delivering a variety of branded news and information apps for bada phone customers, including those using the new Samsung Wave. The Handmark apps will be available in Samsung Apps, an integrated application store for Samsung Wave.
The Handmark Mobile Publishing Platform supports cross-platform mobile applications for more than 100 publishers and media brands around the world. The London Evening Standard will be the first Handmark app for the Samsung Wave later this month, with Thompson Reuters, Goal.com and others to follow.
“Samsung continues to demonstrate their leadership in innovative handset design and we see a promising future for bada devices,” says Evan Conway, Handmark EVP of marketing. “The Wave delivers an impressive, eye-opening mobile user experience that we are excited to leverage in developing quality apps to support the experience.”