Harris Teeter Puts Mobile Payments in the Express Lane

Harris Teeter, a mid-Atlantic grocery chain that operates over 200 stores in eight states and the District of Columbia, is to deploy a pilot of Paydiant’s white-label, cloud-based mobile wallet as part of its Express Lane online shopping service in Matthews, N.C., starting this month.  

The initial deployment will allow customers to use the Harris Teeter ‘HT Express Pay’ mobile wallet to pay for groceries ordered online from their car, while parked at Express Lane curbside pick-up locations. The Paydiant mobile wallet platform will be incorporated into Harris Teeter’s existing consumer-facing mobile application, ht mobile.

Once the Harris Teeter mobile wallet app has been downloaded to the customer’s iPhone or Android smartphone, and payment cards linked to the wallet, the customer just needs to scan a QR code presented to them on a Verifone handheld mobile point of sale device. From there, the customer uses the mobile wallet to choose which of their major credit cards to use to complete the transaction, and taps the ‘Pay’ button, at which point a digital receipt is automatically sent to the customer’s mobile device.

Later this year, the retailer will also begin accepting other Paydiant-powered mobile wallets from banks and card-issuers in the HT Express Lane. Paydiant says that providing wallet acceptance reciprocity is core to its white label strategy, and delivers distribution, co-marketing and consumer benefits to both retailers and banks that have issued wallets on the Paydiant platform.