Harrods Mobile Site Set for Autumn Launch

Londons most famous shop will launch a mobile version of its Harrods.com website in the autumn, the company says. 

The move comes as part of a revamp to the Harrods brands digital media presence – as well as the mobile website, the company has also unveiled an online magazine that runs its own content, and the appointment of digital marketing agency I Spy Marketing

The mobile site is due to launch in Autumn, says the company, and will be optimised for smartphones and tablet devices. It will also allow for mobile shopping. The new magazine site, edited by current Harrods.com content editor Nicola Copping, will initially only be available through the main website. 

The mobile website follows the Harrods app, which launched in May. 

David Worby, director of Harrods Direct, says: “These moves form part of our strategy to ensure harrods.com is at the forefront of growth in the online luxury sector over the next five years, not only preparing harrieds.com for increased demand but looking to give the brand greater global online presence.”

I Spy has been appointed to assist with the development of Harrods.coms search marketing strategy, says the company.