Harvester has launched a mobile couponing campaign, exclusively using iOS 6s Passbook feature. 

Working together with Eagle Eye, the UK restaurant chain will be making £5-off vouchers available to its customers via Passbook, which can then be redeemed directly from their iPhone.

“We are excited to be amongst the first in line to use this new way to distribute mobile vouchers to Apple Passbook users, offering our customers a better and more convenient experience,” said Helen Worrall, marketing manager, Harvester. “Not only does it provide us with a new way of engaging the iOS 6 iPhone users, but the benefit having one central point to digitally distribute and redeem vouchers in real-time means we have more control and visibility over our marketing campaign performance.”

The offer is being promoted through a banner campaign run on Millennial Medias mobile advertising platform, directing consumers to a microsite where the vouchers can be downloaded.