Harvey Nichols has unveiled a new campaign as part of its Spring/Summer 2025 campaign.

The campaign was developed in collaboration with designer and illustrator Jacky Marshall, also known as JackyBlue.

A graduate of the Royal College of Art, has worked with design teams for renowned brands such as Calvin Klein and Donna Karan.

For this campaign, Marshall’s illustrations draw inspiration from international ready-to-wear and couture collections.

As part of the initiative, Harvey Nichols will feature digital screens in its window displays, showcasing animated versions of Marshall’s artwork to create the effect of a catwalk.

The campaign will also include out-of-home activations across London and digital content.

“Our SS25 campaign is about more than showcasing a season – it’s about reclaiming our role as a pioneer in fashion,” said Harvey Nichols creative director Kate Phelan.

“Through bold creativity and thoughtful storytelling, we’re highlighting Harvey Nichols’ distinctive curation in a way that resonates with today’s fashion-forward audience.”