Havaianas has partnered with supermodel and fashion icon Gigi Hadid as its new global brand ambassador. The collaboration comes as flip-flops, once just a beach staple, have made their way onto high-fashion runways, becoming a key footwear trend.

Luxury brands are now embracing thong-inspired designs, and Havaianas has been at the forefront of this shift, with its iconic styles becoming a must-have in fashion circles.

Hadid, known for her confident style and over 77 million Instagram followers, is a perfect fit for the brand. As one of the top models of her generation and a successful businesswoman, Hadid embodies the simplicity and authenticity that Havaianas is known for.

The partnership includes several campaigns in which Hadid showcases Havaianas’ most popular styles, including the Brazil Logo and Slim Point flip-flops. In these campaigns, she shares her love for the brand, highlighting its timeless appeal.

“To be the havaianas global ambassador is surreal, and a bit nostalgic,” said Gigi about the partnership.

“Growing up at the beach, I can’t remember a time when I wasn’t wearing this summer staple. I’m very excited to be working with this team and I love that havaianas is making a comeback. I’ll make flip-flops work from Paris to New York to the beach.”

“Flip-flops are having a major moment. This summer staple has evolved from humble beginnings into being a celebrated fashion statement. In this context, we are very proud and excited to announce Gigi Hadid as our new global ambassador.

“With the endorsement of this global fashion icon, we aim to elevate flip-flops to new heights of style and recognition,” said Maria Fernanda Albuquerque, Global Marketing Vice-President for Havaianas.