Havana Club Launches Soho Pop-up with VR Centrepiece

havana_05_00000-1Havana Club Rum is launching a pop-up experience in Soho on 11 August built on the foundation of Havana’s cultural pillars: food, music, colour and drink.

The ‘Casa Havana’ will house a bar, ticketed restaurant and artwork all curated and inspired by Havana. The brand has also commissioned an VR experience within the space, where visitors can experience Havana life through past years and into the present day. The VR experience has been created by Found Studio, and will combine real-time 3D animation and storytelling, experienced on Oculus Rift’s latest headset. The CR experience also incorporates sensory elements, using Arduino, the open-source electronic prototyping platform, to create interactive electronic objects and immersive theatre techniques.

“We’re really excited to expand the possibilities of a VR experience by blending it with the real world at Casa Havana,” said Found Studio creative director, Marcus Moresby. “This hidden encounter rewards the curious with the charming tale of a unique Cuban cocktail and its inventor.”