French communications group Havas has acquired So What Global, a UK-based health and lifestyle communications agency. The amount paid remains undisclosed.

The deal will see So What’s So Healthy and So Active join the Havas roster, while Havas’ Health for Brands London will become part of the new Havas So Group. This expanded group will offer the full range of services from PR to creative and digital.

“Bringing So What Global into Havas Health & You is a strong strategic move to expand our healthcare and wellness capabilities,” said Yannick Bolloré, Havas Group CEO. “Their entrepreneurial mindset within the Havas village will work to stimulate even more business growth and drive. I wish the teams a warm welcome to the Havas family.”

So What works with top pharma, consumer lifestyle, wellness companies and global associations – focusing on ‘life communications’. Its proprietary mapping and development framework, RelationShift, helps define where clients are in terms of reputation and creates tailored pathways to bring them closer to relationship that matter with key stakeholders.

The acquisition will see So What’s co-founders Scott A. Clark and Oliver Parsons continue to lead the team. They will now report to Donna Murphy, CEO of Have Health & You, and will work closely with European senior leaders.

“The entrepreneurial and innovative So [What] culture makes it a perfect fit for the Havas family,” said Murphy. “Its integrated approach and fresh concepts, as well as the vast talent pool across the communications spectrum it brings, will bolster in exciting ways the Havas offering for global clients.”