Home furnishings retailer Heal’s has launched a mobile-optimised mCommerce site, using the Mobile Platform solution from Venda, powered by Digby Localpoint Storefront. Intended to complement Heals eCommerce site and six retail stores in the UK, the mobile site features a store locator, ratings and reviews, and social integration.
“With an increasing percentage of our online traffic coming from mobile devices, adding a mobile site was a strategic next step for us,” says Mike Traill, head of eCommerce at Heal’s. “The shift to mobile creates a huge opportunity for us to engage with our valuable customers on a deeper, more personal level.” 
