Preference Choice Publication

Hear from our judges what it takes to win an award

David Murphy

With just over four weeks to go until the Early Bird deadline for the 2019 Effective Mobile Marketing Awards, we asked the people who judge the awards what they look for in a winning entry. They talked about the importance of supporting materials to paint a clear picture of what the campaign looked like and how it performed. They also referenced the need to clearly state the objectives, and to show how the results of the campaign tie back to and meet these objectives. And the need to emphasis what’s special or different about the entry.

You can watch the video here. (Scroll to the bottom of the page). 

If you have not yet submitted your entry, there is plenty of time to do so. The Early Bird deadline is Friday 12 July, with the standard deadline two weeks later, Friday 26 July. To celebrate the 10th anniversary of the Awards, In addition to the 30 main categories,there are also four special Best of the Decade Awards. These are the Most Effective Mobile Marketing Campaign of the Decade; Mobile Marketing Agency of the Decade; Mobile Marketing Brand of the Decade; and Disruptor of the Decade, which could be a person or a company.

The Most Effective Mobile Marketing Campaign of the Decade is open for companies to enter in the usual way. The other three, for the best Agency, Brand and Disruptor will be chosen by a public vote after nominations from the industry. If you would like to nominate an agency, brand or disruptor of the decade, please send your nomination to with a few words in support of your submission. Companies are allowed to nominate themselves.

The entry deadline for all awards is midnight UK time Friday, 26 July 2019, with an Early Bird deadline two weeks earlier, Friday 12 July. The cost to enter an award is £180 plus VAT per submission. There is a 50 per cent discount to enter any campaign into additional categories after the first category. There is also a £30 discount per entry submitted before the Early Bird deadline.

There are more details here.  And you can submit your entries here.