The scheme aims to reach the 45,000 employees who work in the area and play an integral role in sustaining the community.
A real-time Geo-Loyalty solution has been created, which will enable the Business Improvement District to excite workers by giving them exclusive promotions and experiences across retail, dining, culture, and entertainment in the West End.
This will be delivered through mobile app IQ Connect, which uses real-time location information to identify and engage with customers by delivering targeted and personalised messages via SMS, email, and push notifications before, during and after they visit the area.
Designed to encourage footfall back into the district, the scheme will also drive visitors and spend to participating businesses in the area as they begin to reopen, from shops, restaurants, and hotels, to cinemas, galleries and theatres.
“Heart of London Business Alliance is excited to embrace new technologies that will empower us to effectively support and serve our members who need all the help they can get to bounce back quickly from the effects of the pandemic,” said Director of Company Communications at Heart of London, Emily Ferrary. “Coniq’s digital platform will give us the insight we need to better understand and engage visitors so they are incentivised and recognised for spending their time and money in the West End.”