Womens magazine heat has launched heat Extra 2.0, a revamped version of its app which first launched last July.

The app, developed by creative agency Engine, has added the ability to listen to the heat radio station and access the heatworld website. Version 2.0 also brings a section of themed quizzes, updated weekly, which enable users to win trophy badges and post their results on social networking sites. 

“After successfully transforming heat Magazine into the world’s first entertainment weekly to feature interactive AR content we looked at how we could expand on the heat Extra brand that wed created,” said Phil Christer, creative director at Engine. “With the recently launched heat Extra 2.0 we wanted to add features, building a platform that could expand and grow over time. The development of heats Huge Quiz was a key new feature, and were currently working on some great new app features for the heat Extra brand that will really continue to engage with heat’s target audience.”

The app also features AR functionality, presented as Scan It!, which enables users to access extra content by scanning the magazine. This is being promoted through a video featuring Amy Childs of The Only Way is Essex, which you can watch below, if youre so inclined.