Heaviside to Head Up Somo Marketing Division

Somo has appointed Fraser Heaviside as managing director of its Marketing division. He will operate alongside Somo’s Mobile Development and Licensed Products and Platforms divisions.

The Marketing division has added several media accounts to its client roster this year, including Just Eat, Social Point, The Telegraph and Nectar. Heaviside joins Somo following 11 years at ZenithOptimedia, where he ran two of the agency’s largest accounts, O2 and RBS NatWest, overseeing planning and strategy across all digital and offline channels, including TV, print, outdoor and online.