Heineken Goes Mobile-first with Bond Campaign
- Tuesday, September 22nd, 2015
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As part of the brands integrated global campaign focused on the launch of the new James Bond film Spectre, Heineken has debuted a mobile-first TV ad featuring Daniel Craig via Facebook which will go on to play on TV and in cinemas worldwide.
The alcohol brand has also announced a digital campaign featuring the worlds first ever selfie from space, which it has dubbed the spyfie, taken using ultra HD technology and a camera on the Deimos satellite which is currently in orbit 600km above the Earth.
Several consumers from around the world will be chosen to attend an exclusive screening of Spectre hosted by Heineken in early November, where using relay technology they will be able to take pictures with the satellite camera which will then be transmitted to their smartphones for sharing on social media.
Fans will also be able to access exclusive Spectre content through an estimated 500m special edition bottles, cans and packs with Heineken logos that, when scanned with smartphones, unlock behind the scenes footage from five of the movies locations.
“In celebration of a partnership spanning 18 years, our Spectre campaign is our most innovative ever,” said Hans Erik Tuijt, director of global Heineken sponsorship. “The very nature of the Bond film franchise gives us opportunities to take a cutting-edge and pioneering approach that both excites and adds real value to the film fans experience.”