Mobile technology company Image Semantics  is teaming up with production company TLMH to expand its product portfolio. TLMH has developed a technology that enables users to take photographs or video clips of themselves and have them morphed into existing images, Zelig-style, so that the subject can appear to be standing next to a celebrity or kicking the ball in the World Cup final. Image Semantics plans to offer the services to its mobile network customers, which include Orange, Vodafone, T-Mobile, O2 and 3.
We continually strive to offer our clients exciting new services that will capture the imagination of their subscribers says Image Semantics Director of Sales, James Pycock. The creative technology that TLMH has to offer is pivotal to the expansion of the consumer marketing industry.”
Theres no word yet on when, or even if, any of the networks will take the service up, but lets be honest, it looks like the sort of thing that has too much mass appeal to ignore. What the celebs will make of it is another matter