Hingi, the mobile impulse commerce solutions and services provider, has announced the launch of Hear It N Get It, which it says is the first service that allows mobile operators to provide users with mobile content in just two clicks, irrespective of the type of the handset they use, or the broadcast source of the music they hear. The service requires no handset software, no portal and no search engine.
Already provided in Israel by leading mobile operators, Hear It N Get It identifies the music played across all major broadcast sources simply via an SMS request, and in one more click allows mobile users to purchase all song-related materials, such as a full MP3 download, ringtones, truetones, or a video clip.
Hingi says that Hear It N Get It is a milestone in bringing impulse purchasing to mobile content and reducing major barriers in the proliferation of mobile music downloads. It operates on any network and is over 99% accurate. Hear It N Get It works irrespective of the sound quality, and grants the user the freedom to wait until the next few songs are over before reacting on a desired song.
The system allows any user to send an SMS with the name, or a short-code of the broadcast station, e.g. MTV or VH1, and within a few seconds receive the names of the last three songs that were played, with the links to buy the related content in one more click. Hingis system monitors all relevant radio and TV broadcast, and identifies within few seconds the currently-playing song through associative search and automatic music recognition technologies.
Hear It N Get It does not require any downloaded applications or pre-integrated software and works with any 2G, 2.5 G, 3G or 3.5G handset. Its music selection is virtually unlimited, says Hingi, through partnerships with content providers. The service enables operators to boost revenues from mobile music content downloads, by making the impulse purchasing process easier and more accessible to users. Hingi provides Hear It N Get It  as a white-label solution, allowing partners that already sell mobile content to add the service.
This is the first time mobile users can truly purchase a wide selection of music content without the pains associated with mobile search and downloads, says Hingi CEO Eyal Katz. And its fun! Simply send the station name via SMS and get the name of the song and the performer and the content you want in just two clicks.