MASTERCLASSING

HipCricket Adds SBS

David Murphy

Mobile marketing firm HipCricket has announced an agreement that brings Spanish Broadcasting System (SBS) into HipCrickets Hispanic Mobile Marketing Network.  By adding SBS, a leading Hispanic media and entertainment company, HipCrickets Hispanic Mobile Marketing Network will now reach over seven million Hispanic listeners in the leading markets across the US, such as Los Angeles, Miami, Chicago and New York. 
HipCricket announced the launch of the Hispanic Mobile Marketing Network in April with inaugural partners Bustos Media, Davidson Group and Lotus Communication. One of the nations fastest growing demographics, Hispanics are among the most active users of mobile technology and text messaging. HipCrickets Hispanic Mobile Marketing Network enables marketers to tap into and customize a media plan of Hispanic stations in the network, and their audiences, with a single buy. 
This deal with SBS is a significant milestone in the growth of our network, and represents a strong endorsement by a major Hispanic media player of the power of mobile marketing for Hispanic audiences, says HipCricket CEO, Ivan Braiker. We are grateful to all our Hispanic media partners for their leadership and vision in working with us to create a uniquely powerful mobile marketing platform, connecting brands and advertisers with Hispanic consumers in the US.
Marko Radlovic, Executive Vice President and Chief Operating Officer for SBS, says the company is always looking for new ways to deepen its audiences engagement with its media properties, talent and advertisers. 
We chose to work with HipCricket because they have delivered over 17,000 successful mobile campaigns with dramatic, measurable results, says Radlovic. Most importantly, they truly understand Hispanic consumers, and can help us reach our listeners through their favorite digital device their mobile phones.