Historic England, the public body that looks after England's historic environment, has launched a campaign to celebrate the rich and diverse history of Britain’s high streets. The campaign, titled ‘Hi! Street Food Stories’, aims to help people rediscover high streets by celebrating the unique foods and the people, history and stories behind them that make local places special.
Created and delivered by TMW Unlimited, the first phase of the campaign, running across social, will encourage people from across England to nominate their favourite high street eatery and the food story behind it. Historic England wants to celebrate the unique stories that make places special and make people proud of their high streets.
Members of the public will be able to nominate their favourite local high street eatery, and share the unique story about that place by liking and commenting on Historic England’s Instagram post, sharing the story and tagging the local eatery. There will be then be a public vote to choose the winner.
“We’re very proud to launch ‘Hi! Street Food Stories’, and to showcase England’s diverse food history and its connection with our historic high streets,” said Amy Pitts, Director of Communications and Public Engagement at Historic England. “We hope this campaign, working with TMW Unlimited, will spark connection and invite people back to enjoy their local high streets once more.”