Polar Mobile has revealed that the Maple Leafs Mobi application that it created for the Toronto Maple Leafs National League hockey team has attracted over 100,000 users in the 12 months since launch. The app is clocking up almost 3 million page views per month and has been opened over a million times in the past three months.
Maple Leafs Mobile is available for the iPhone, iPod touch and BlackBerry, and is an extension of the Toronto Maple Leafs digital and interactive content brand. Powered by Polar Mobiles SMART Platform, the app delivers real-time content to fans, including up-to-date stats, video highlights, interviews and news. Other features include home screen notification of updates, a real-time scoreboard of live games, as well as an offline-supported, quick browsing experience.
Maple Leafs fans are evenly distributed when it comes to their mobile device of choice when it comes to accessing Maple Leafs Mobile, with 35% iPhone users, 35% BlackBerry users and 30% on iPod touch. BlackBerry users open the app on average 17 times per month, whereas iPhone/iPod touch users open the app on average 9 times per month. 17% of BlackBerry users have also shared Maple Leafs Mobile with a friend via email.
We felt it was important for the Maple Leafs to be one of the first teams in the NHL to have their own mobile application and we're excited about the increasing popularity of our app since it launched a year ago,” says Chris Hebb, Senior Vice President of Broadcast and Content for Maple Leaf Sports & Entertainment. “Maple Leafs Mobi is an all-access app that lets Leafs fans consume the latest information about their favourite team, including blockbuster trades, where they want and when they want.