Honda taps AI to enhance car journeys for visually impaired passengers

Honda has launched a new app utilising AI to enhance journeys in cars and other modes of transportation for the blind and visually impaired.

Developed in partnership with Perkins School for the Blind’s Howe Innovation Center, the new app offers real-time scenic audio descriptions and narration of the world outside the car window.

Subscribe to Mobile Marketing Magazine

Click here to get the latest marketing news free in your inbox every Thursday

Using a combination of computer vision, generative AI, satellite imaging, and a multitude of other technologies and sources, including geo-targeting and weather reports, the Honda Scenic Audio app creates meticulous details of the drive and offers scenic narrative of what is taking place outside of the car window, going beyond the basics of dictating the scenery.

According to the car manufacturer, the Honda Scenic Audio was launched to create multifaceted narratives with a literary tone and expressive descriptions with nuanced adjectives, recognisable sounds, comparisons of heights and terrain and even the temperature outside.

Honda Senior Manager, Phil Hruska, said: “At Honda, through The Power of Dreams we apply our original technologies and ideas to realise mobility that enables our customers to enjoy life with more freedom, more convenience and more fun.

“By creating a detailed narrative of the roadside views during a scenic driving experience, the Honda Scenic Audio app can help to open imaginations and enhance the joy of car travel to blind and visually impaired passengers.”