Honda harnesses AI for Dream Generator film experince via Amazon Ads

Honda is levering article intelligence (AI) for a Dream Generator experience with Amazon Ads, celebrating the launch of its all-electric Prologue SUV.

The Dream Generator allows for families to create their own magical adventure in the new all-electric Prologue SUV by combining user-provided inputs with AI-generated visuals to create a custom and shareable animated film.

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By simply asking customers a few questions, the Dream Generator then generates a custom, creative film featuring the Prologue SUV.

The “create-your-own-adventure” style experience is produced using AI-generated animation developed by 1stAveMachine using traditional hand-drawn animation cels.

Meanwhile, the platform also offers customers the option for the platform to create a film for them.

Honda Marketing, Senior Manager, Phil Hruska, said: “The launch of the all-new, all-electric Honda Prologue is a pivotal moment for the brand, and we wanted our customers to enjoy an innovative and engaging campaign befitting Honda’s first zero-emissions SUV.

“We’re utilising the creative prowess of Amazon Ads Brand Innovation Lab to give shoppers and families a fun opportunity to bring their dreams and imagination to life with the Honda Dream Generator.”

The Honda Dream Generator is part an integrated launch marketing campaign 2024 Prologue, which includes the new “Next Gen Dreamers” TV spot, with the full campaign rolling out this year.

Amazon Ads Brand Innovation Lab, Director, Kate McCagg, said: “The Honda Dream Generator launch exemplifies creative collaboration, producing an innovative AI-driven experience for customers.

“Honda’s willingness to roll up their sleeves with us on such a cutting-edge creative journey is nothing short of incredible and we’re so excited for customers to experience it.”

The Honda Dream Generator will expand to more Amazon devices in the future, the company revealed, including voice-activation with Amazon Alexa via a custom branded experience on Echo Show devices.

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