Honda has teamed up with SoundHound, an audio and speech recognition company, to collaborate on the development of an in-car AI assistant.

The Houndify platform will provide the basis for Honda’s voice AI and will provide the automaker with the ‘speed, accuracy, and intelligence in voice recognition and understanding’ needed to bring a voice assistant to vehicles.

Houndify uses a ‘Collective AI’ architecture which enables partners to have to complete control over the user experience and customise the platform as they see fit. Hyundai and Kia are two of the other automakers utilising SoundHound’s tech.

“Our Houndify Collective AI is a natural fit for automotive brands that aim to provide voice AI to drivers while differentiating, innovating and retaining ownership of their brands,” said Keyvan Mohajer, co-founder and CEO of SoundHound Inc. “We are thrilled to partner with Honda to further enhance the driving experience with the fastest and most accurate voice and AI technology on the market.”