Honda Uses VR to take Children on Journey Down Candy Cane Lane
- Tuesday, December 20th, 2016
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Honda has taken patients from the Children’s Hospital of Orange County (CHOC Children’s) on a VR journey down a virtual Candy Cane Lane through Oculus headsets – as part of its Candy Cane Lane giving program.
In the VR experience, a sleigh pulls the viewer along a snow-covered street filled with holiday light displays – as any good Candy Cane Lane should. As the viewer travels down the street, they are introduced more adventurous house decorations. Once the sleigh pulls up at the end of the road, fireworks light up the sky as Santa’s reindeer-led sleigh travels across the video. At the finish, Saint Nick drops a gift into the lap of the viewer as he passes by, at this point, a real gift was dropped on the laps of the children in the hospital.
“This year Honda has the unique privilege of transporting children at CHOC Childrens to a virtual winter wonderland that brings the festive spirit of the holidays to the kids directly,” said Susie Rossick, assistant VP at Honda Auto Marketing. “Seeing the kids heartfelt reactions to the experience and being able to bring magic to their hospital stay is especially meaningful during the holidays.”
Honda will post a short, documentary-style video of the children’s reactions on Facebook. For every ‘like’ or ‘love’ the video receives, Honda says it will donate $1 to CHOC Children’s and the Pediatric Brain Tumor Foundation, up to $100,000.
In addition, Honda created a 360° version, in early December, so that other people could share in the festive lights of Candy Cane Lane.